Each landing page is unique and has its own purpose, whether it’s building a brand or selling products and services online, each business needs a website (landing page) to achieve a particular goal.
“Landing Page is a web page where you want your customers to land and avail your products and services.”
UX is what your website visitors experience while they navigate and interact with your site or any internal page. The more easily they can find what they’re searching for on your site—without being distracted by unnecessary friction, the more will be the leads and conversions, less the bounce rate and user return.
Well-designed landing page increases conversion rate and it can be your homepage or a page created for a specific campaign, sale, or product, or any other page of your website.
Here is an Infographic showing what Landing Page UX Design Features to add for more conversions: