Apps are launched in both the Apple App Store and Google Play Store, whereas both stores serve the same purpose – a place where users can discover and download apps, they are actually very different ecosystems. In this blog, we will explain in detail the main requirements App Store Optimization on the Apple App Store vs Google Play Store and what’s the difference between both.
Not only do the Apple App Store and Google Play Store use their own unique algorithm to rank apps in the search results, but they also display their apps in a different way.
Here’re a few things that are important when it comes to Mobile App (Android and iOS) Store Optimization:
App Name And Keywords:
The most straightforward difference between the app name in the Apple App Store or Google Play is the character limit (30 characters for iOS apps and 50 characters for Android apps).
For iOS apps, the subtitle (30 characters) appears underneath the app title in the search results, and underneath the screenshots on the app page.
For Android apps, the short description (80 characters) does not appear in the search results but shows on the app listing above the fold (and above the screenshots).
App Description and Keywords:
In the Apple App Store, the long description is not a ranking factor.
The keywords used in the long description do rank in the Google Play Store. Maintain a good keyword density (2-3%) for your most important keywords, as this helps explain to Google what your app is about and when to rank your app.
The icon size in the App Store is 1024 × 1024 pixels. Google Play’s icon size is 512 × 512 pixels with a max size of 1024 KB. In addition, an icon in Google Play can be any shape, while the App Store icons can only be square with no rounded edges.
Research and App store keyword optimization:
There is a 100 character keyword field for iOS apps. These are the main ranking factor for iOS apps.
Google play algorithm looks at the keywords used in your app title and subtitle and the keyword density in your long description.
In the Apple App Store you can add up to 10 screenshots, in the Google Play Store the number of screenshots is limited to 8, but that is not the only difference.
Screenshots have a more important role in terms of conversion rate optimization in the Apple App Store vs the Google Play Store.
App Preview Video:
App preview videos play a major role in conversion optimization (CRO) in the Apple App Store.
What Google calls ‘promo videos’ are youtube videos that can be added to your app listing. You can only add one video and it needs to be shot in landscape mode (youtube’s format).
App Store Ratings:
Ratings and reviews have a great impact on your app downloads. You need an average rating of 4-stars or above. Or else only less than 50% of users are willing to download your app.
Get as many as reviews you want, but remember to ask only if you know that your users are satisfied with your app and its offerings.
Since the release of iOS 10.3, you can only ask a user for an app rating three times per year.
App Localization Strategies:
Choose the best countries for your app and the countries by revenue. The iOSApp Store and the Google Play Store, both allow you the option of localizing your listing so that you may make your app more readable and discoverable to individuals worldwide.
App Indexing/ Firebase indexing:
Google’s Firebase App Indexing allows users to search the dynamic content in your app, and it works for both Android and iOS devices.
Firebase App Indexing not only helps improve your user engagement, but it is also a user acquisition opportunity. It is because it allows users to search for your app contents no matter your app is installed or not.
App Conversion Rates:
To improve conversion rate optimization the app name, subtitle & description, icon, screenshots, and ratings. These are the things that app search results reflect.
Try to make your app smaller than 200MB for the iOS app, or 100MB for Google Play app. It is because users cannot download apps that are bigger than these sizes using cellular service.
A good starting price point to test the market is $0.99 or $1.99.
Use a reasonable price by comparing your app price with your competing apps. Also, take reference of the price range of the top apps in your app categories.
Updating apps on a regular basis improves user loyalty and keeps an app top of mind because your app will show up in the updates list in the app stores. Apple and Google also like to see app updates because they show you’re committed to the app and that it’s still being maintained.