The logo lets the audience recognize your business and its purpose. We know there are plenty of logos to choose from, but which logotype is the best for your business? In doubt, here we’ll share the most popular logotypes and help you choose the best logotype to represent your business.

Let’s Get Started With a List of 5 Different Types of Logos:

1. Wordmarks (or logotypes):
This type of logo doesn’t focus on the initials but the complete name of a brand. Many big brands have embraced the idea of this logotype, for example— CocaCola, Pepsi, Google, FedEx, Disney, and more.

When to choose?
A wordmark logo works well with the brands that have a unique and attractive name. The brand name with typography creates a unique and distinctive brand identity.

2. Logo Signs
Sign logs are the most popular ones and used by many social media sites like Twitter, Facebook, Instagram, Pinterest, etc.

When to choose?
Choosing this type of logo is totally your choice but make sure to choose the image wisely as this is going to represent your business and communicate with your audience.

3. Abstract Logo Marks
An abstract mark is a specific type of pictorial graphic, symbol or icon. Instead of being a recognizable image it is an abstract geometric form to represent the business. Some of the best examples of these types of logo designs are Nike swoosh, Adidas flower, the divided circle of Pepsi, and so forth.

When To Choose?
You can use any abstract geometric form, triangles, squares, lines, to symbolize your business. To have a good looking and unique abstract design it’s important to view the world with fresh eyes.

4. Mascots
These logos are colorful, cartoonish, and almost always fun, the mascot logo is a great way to create your very own brand spokesperson. If you want to create something unique to represent your brand, mascot logos are the best bet.

When to choose?
If your business targets families or kids then Mascots are a great choice for you. If you own a cafe for kids, gaming center, or some products or services for children, explore the world of superheroes and fairy-tale characters.

5. Emblem Logos
An emblem is a font inside a symbol or an icon like crests, badges, and seals. These logos are unique in themselves and look traditional and ethical that can make a striking impact. Emblem logos are used by many schools, public organizations, and government agencies.

When to choose?

Emblem logos represent seriousness and give a sense of luxury to your business and brand.
But, these logos aren’t easily scalable and thee details will be lost if they are too small. Emblems are great for businesses who want to convey a sense of tradition and timelessness.